Articine
Advancing healthcare education through performing arts
Project Overview
Articine is a nonprofit that uses the performing arts as a professional development tool to help healthcare providers cultivate empathy and connect with patients on a more human level.
While Articine’s performances left lasting emotional impact, visitors often couldn’t tell that the organization offered accredited professional development for healthcare providers. Their website emphasized the art but not the education, causing confusion among potential clients and donors. The challenge was to redesign the site to clearly present Articine as an accredited healthcare education nonprofit, highlight its three core programs, and drive partnerships, bookings, and funding opportunities. The new design needed to balance the emotional power of the arts with the credibility and clarity of medical education.
We prioritized clear communication and strong visuals to position Articine as an accredited educational nonprofit. The site’s content emphasizes their value to healthcare providers and donors, while the visuals blend their artistic roots with a polished, professional aesthetic.
