Create digital products, websites & branding that drives your business forward.

A homepage of a dance studio website called Choreo with images of dancers in various poses and classes including ballet, contemporary, and tango, featuring a blue and white color scheme, with buttons for booking classes and exploring all classes.
Three smartphone screens displaying a social media app interface. The first screen shows the splash page with a logo and options to log in or create an account. The second screen displays a community discussion page with user comments and interaction
Laptop screen showing a donation webpage for Nehemiah Project, with an image of two smiling elderly people in front of a house, and options to donate one time or monthly, with amounts from five to two hundred dollars.
Two smartphones displaying an online shopping app for electronic products; one shows categories, and the other shows a detailed page for Audio-Technica ATH-M50x headphones priced at $149.99.
A tablet displaying financial data and stock market charts resting on a gray fabric surface next to a white stylus.
Website homepage for Whispering Walls featuring Berlin's edgy art and graffiti tour details, with black, yellow, and colorful graffiti imagery.
Digital farm management interface showing map of fields in Fayette Farms, Planterra Hills with outlines of different fields labeled with names, and a list of fields on the left with their sizes.
Screenshot of a network management dashboard displaying remote device status, with 40 total remotes and 40 failed, showing red status indicators and options to scan, remove, or test remote units.
Close-up of a smartphone screen showing the Frontiers app icon with colorful vertical bars, and part of the phone's metallic edge and a blue email app icon at the bottom.
Coinbase logo in black text on a white background
Blink logo with the tagline 'an Mphasis company'
The Syngenta logo, consisting of the word 'syngenta' with a leaf symbol above the letter 'n'.
Partial view of black text on a white background reading 'NIQ'.
Black circular logo with the letters 'GE' in the center.

Designer & consultant.
Strategic partner.
Tech enthusiast.

Daniel Joel is a Cleveland based UX and Visual Designer who creates digital products, websites and visual brand identities for tech forward businesses looking to build solutions with intention and strategic impact.

My mission is to help you reach your creative and innovative potential by providing strategic and beautiful design solutions that solve real problems and drive positive outcomes for both your business and your customers.

Services

I combine strategic thinking with human-centered design to craft solutions that create meaningful impact.

  • Discover and define actionable insights to make decisions with intention, clarity and focus

    • Strategic Consultation

    • Usability Audit

    • Competitor Analysis

  • Design digital products and experiences that are delightful for users and strategic for your business

    • Product & UX Design

    • Web Design

    • Prototyping

    • User Research & Usability Testing

  • Craft beautiful visuals that reflect your brand’s core values and scale across all digital platforms

    • User Interface (UI) Design

    • Design Systems

    • Visual Brand Identity

Work

A selection of case studies across product, web and digital brand design.

Two men in agricultural clothing examining data on a tablet in a soybean field with green trees in the background.
Laptop screen displaying a donation webpage for the Nehemiah Project, showing an elderly couple smiling, with options to donate a one-time or monthly amount.
Laptop displaying financial dashboard on a wooden desk, with a pen, smartphone, notebook, and headphones nearby.
Smartphone displaying the Google Chrome browser loading screen on a wooden surface.